While it’s not just about the number of articles your website has, but more about the quality, it also matters how many total pages your website has indexed in Google. It would make no sense to get tons of links from Russian, China or other parts of the world. Google started to highlight dates in search results, especially for searches where dates matter. Google looks at how often you are publishing new content on your website and if you are SEO Anomaly updating old content. They use this metric to determine if your website is still alive and give a lot of credit to sites that frequently publish articles. Many studies have proved that the longer your content is, the better it will rank in Google.
Which local SEO ranking factors does Google care about?
I have found that organic clicks are a stronger sign of progress than impressions. When I notice a steady increase in clicks, it shows that our improvements are connecting with real searchers. Organic impressions count how many times your site appears in search results, regardless of whether users click on it. In the same example as above, you will see that two of the three top-ranking posts have the exact keyword at the beginning of their meta descriptions.
How do I interpret the SEO ranking results from a Google rank checker?
- By focusing on enhancing the overall user experience, websites can improve these UX signals, positively impacting their SEO performance and, ultimately, their visibility in search results.
- This makes SEO a powerful inbound marketing strategy, where users come to you rather than the other way around.
- Higher rankings not only increase organic traffic but also improve credibility and trust, as users tend to perceive top-ranking websites as more reliable and authoritative.
- “So obviously there’s a little bit of overlap there with regards to… Google understanding my content better and me ranking better for the queries that I care about.
What’s important to know when having SEO explained to you is these factors have different weights. Overall, using a tool like Local Rank Tracker is a powerful way to keep tabs on your local keyword rankings. It’s all about making informed decisions that can help your business thrive in the local digital arena. It also provides competitor analysis, which can help you understand how your local search performance stacks up against your business rivals.
Here are the top 12 SEO ranking factors (not ranked in order of importance). Multitask Unified Model (MUM) is an AI system capable of both understanding and generating language. We have various systems that understand how pages link to each other as a way to determine what pages are about and which might be most helpful in response to a query. Among these is PageRank, one of our core ranking systems used when Google first launched. Those curious can learn more by reading the original PageRank research paper and patent.
Outbound Links to Low Quality or Penalized Websites
Accessible in Chrome DevTools, as a Node module or from the command line, it runs a series of audits against a page and then generates a report. In other words, responsiveness is necessary for any website that values its search ranking. As mobile traffic has continued to grow, Google has increasingly emphasised responsiveness. It values sites that adapt seamlessly from phones to tablets to desktop computers and are easy to read and navigate on any device. You can use Surfer to add internal links to your content automatically. Properly optimized anchor text and internally linked pages are important to establish topical clusters and create page relevance.
